Amazon

The Secret Ingredient Of Amazon Marketing

When someone hears the word Amazon, the first thing that comes to mind is product deals and delivery. Everyone, from a ten-year-old who just got his first smartphone to a seventy-five-year-old who just learned how to use Whatsapp, has heard about Amazon (probably used it too). But what people know about Amazon is just the tip of the iceberg. Lying beneath the water is the amount of work and struggle that has gone into making Amazon marketing the gargantuan online retail beast it is today.

From a strategic marketing perspective, Amazon marketing has played big, risked it, and been incredibly patient to get to where it is today. What once started as an online bookstore, is now one of the largest companies on the planet. Amazon is now everywhere. Due to its long list of products and services, Amazon has successfully occupied a lion’s share of the online market. The list is so long that it is altogether another day’s topic. It has revolutionized the way people shop.

So what exactly has made Amazon marketing click and stick? Here’s a peek into what it does right.

Customers, customers everywhere.

The reason that has been the backbone of Amazon’s success is the value it gives to its customers. Prioritizing customers above everything is the driving force behind Amazon’s tremendous growth rate. While other contemporary tech giants focus on competitors, Amazon firmly believes in giving precedence to its audience.

Amazon makes it a point to provide its customers with the best possible customer experience. Its ability to personalize content to each individual and provide recommendations based on browser history and previous searches has made buying experience simple and easy going. This rare skill transforms amazon marketing into an online powerhouse during the holidays. Amazon focuses on gingerly looking at buying behavior. It then uses this information to come up with fitting recommendations for each individual.

Amazon Books

Amazon constantly keeps a tab on every move of its customers and customizes the homepage accordingly. Keeping a track on what customers look for helps amazon learn their interests.

Amazon’s one point agenda of focusing on customer satisfaction has helped the brand gain a loyal base of customers who are happy to share their good experience with their friends and families. Putting customer needs above everything else, Amazon has been able to successfully establish a powerful online shopping destination.

Small retailers can learn a lot from Amazon. They should look for ways to be exclusive. They should think hard about what they need to do to provide the ultimate customer experience all customers crave.

Give the people what they Want.

Amazon has taken it to the next level when it comes to giving people the product they want. People are aware of the fact that they can get just about anything on Amazon. By anything, Amazon means anything. For instance, Amazon sells cow dung in India. Hard to believe, but it’s true. Why ? because there are people who actually buy it. What would appear to be strange and superfluous to many is actually an amazing marketing tactic? The idea is to gratify the customer at any cost, irrespective of what the product is.

Amazon Best Seller Products

Its marketing model maintains that selecting a myriad of products is key to customer engagement and adoption. Amazon does not rely solely on carrying inventory held on its balance sheet. Instead, it asks third-party sellers to come on board, allowing them to list their products which have resulted in rapidly expanding product variety without capital limitations.

Take the Long View.

This style is what separates Amazon from the rest. One of the stands out features of Amazon’s marketing campaigns are thinking long term. Amazon has always believed in growth over profits. Planning and thinking long term has helped Amazon establish a strong foothold in the market. Short term gains and benefits take a backseat in Amazon’s approach. Right behind the wheel is a comprehensive long-term strategy which has given Amazon the competitive edge that has helped it reach the pinnacle of success. As Amazon CEO, Jeff Bezos points out,

“What we need to do is always lean into the future; when the world changes around you and it changes against you- what used to be a tail wind is now a headwind- you have to lean into that and figure out what to do because complaining isn’t a strategy.”

Amazon CEO Jeff Bezos

A market is a dynamic place. Over the years it has gone through drastic changes. But there are a few aspects that tend to remain more or less the same over a long period. Amazon has successfully crafted and implemented their business strategy around things that have remained constant in the long run. For instance, tennis players will always need racquets and kit bags, wrestlers will always need wrestling gear, boxers will always need gloves. Recognizing these stable factors and formulating strategies around them is bound to have a far-reaching effect.

Always be Creative.

If a brand is looking to keep its audience engaged and retain it, it needs to be creative in its approach. Amazon has done exactly that. The reason Amazon has been able to catch the attention of the audience and compel them to stay time and again is that it continuously innovates. It develops and provides everything.

creativity

Amazon continuously launches product after product and service after service. It has managed to adapt to the frequent changes in the retail market and provide stuff that is in line with customer needs. Like when Amazon introduced the prime feature in 2005. Through prime, Amazon was successful in building a strong and loyal customer base and remove the issue of long waits for delivery and shipping charges. Over the years, what has added to the amazingness of prime is the fact that Amazon kept on stacking benefits one after the other. The sole purpose of amazon prime was to offer unlimited next day delivery at no extra cost, but now it includes live video streaming, unlimited cloud storage, e-books, comics and others.

 

Trial and Error.

Amazon CEO, Jeff Bezos, thinks along the lines of the expression “take risks if you win you will be happy if you lose you will be wise.” Amazon has always been into trying out different tactics one after the other. Surely all of these tactics were not supposed to hit the mark and many headed straight into a blind alley, but it made Amazon aware of what works and what does not. Experimentation has allowed Amazon to put to test more than one possibility to unearth which one is the most promising. The strategy was worth amazon’s time and money as it was confident a winning formula will ultimately surface.

quote by Inbics

Experimentation has allowed Amazon to try out a strategy that is completely different than anything else it has ever done before and discovered the reaction of its customers.

What small time retailers can learn from this is that experiment is good, in fact, it is necessary. Not only does it cut down expenditure costs, but also opens up new possibilities and within them lies the one that is going to click.

 

Tackle Competition Effectively.

The one thing Amazon has in common with other tech giants is the way it eliminates its competition. What does it do? It buys them. Buying competitors are one of the sure shot ways of tackling competition. Every time Amazon buys a company, it reduces its competition by one. The less the better. This process has helped Amazon increase its business overnight.

Here is the list of mergers and acquisitions by Amazon

This has served a twofold purpose, not only did Amazon take control of the business of its competitors, but also their customers, thereby adding to its already strong customer base. When it buys a company, it also buys its customers. By buying its competitors, Amazon has absorbed in itself up and running businesses that are already making money which has also increased the size of its market share. Amazon has rendered the competition irrelevant by buying it.

Amazon's biggest competitors in USA

Almost every man in the street knows about Amazon and where it came from. Amazon’s journey is truly inspirational, right from the time it started as an online bookstore to the time when it became the most powerful online retail giant. Going by current market trends, it would not be wrong to say that Amazon will continue to sit atop the online marketing world.

As mentioned before, there has been a seismic shift in the balance of power from the seller to the buyer. The value Amazon gives to its customers has re-defined the company customer relationship. Amazon believes in going the extra mile and tries everything in its might to meet the needs of the customers. The cardinal aspect of Amazon becoming the most dominant force in e-commerce is its heavy dependency on providing complete customer satisfaction.

Retailers, both big and small can learn and benefit a lot from Amazon marketing. Although given their limited resources, it would be practically impossible for small retailers to replicate each and every move of Amazon’s practices, that does not mean they can’t take a page from the e-commerce giant’s book. Making a couple of minor tweaks in strategy can do wonders for their business.

To know about the marketing strategies Inbics uses, please visit our strategy service page by clicking here.

 

 

HOW CAN THEY POSITIVELY INFLUENCE MARKETING FUNNEL?

When it comes to transforming website explorers into consumers and consumers into buyers, conversion rate optimization (CRO) is the order of the day. CRO has become Hobson’s choice in the marketing fraternity. But it also comes along with its set of myths. In this article, we will be breaking down those myths and also tell you how marketing agencies can benefit from its accurate implementation. Before running any conversion rate optimization strategy, you need to take into account the prevalent myths and what not to do to spoil your chances of a high conversion rate. Let’s get down to it.

COMMON MYTHS SURROUNDING CONVERSION RATE OPTIMIZATION (CRO) –

 

COMMON MYTHS SURROUNDING CONVERSION RATE OPTIMIZATION (CRO)

 

1- Copy/pasting another thriving website’s CRO strategy will do wonders for your conversion rate

Conversion rate optimization is about making your website more presentable and user-friendly. Replicating another website’s CRO strategy may increase conversion rates but only to an extent. What works for someone else, won’t necessarily work for you. So instead of wasting time walking along the lines of another website, design your own CRO strategy that is in line with your website’s needs. Blindly following another website will prove to be pointless in the long run. Another website’s strategy will not point out the shortcomings in your own. That is something you will have to figure out for yourself.

The right plan of action would be to carefully craft your own conversion rate optimization strategy and put it to test. There could be anything and everything wrong with your website. But copy-pasting from another website will only tell you what they were doing wrong and what they did to rectify it, it won’t tell you where you’ve gone astray and what you need to do to get back on track. Why ? because your audience has their own needs and frustrations and requires personalized solutions. You can gain some insight and learn a trick or two from other CRO strategies. But for it to work effectively, you will have to come up with your own unique move.

2- A/B testing is all you should care about

Let’s get this straight, A/B testing is one of the most important facets of conversion rate optimization, but definitely not the only one. A/B testing is only a part of the big picture that should be taken into account when assessing CRO strategy. Along with A/B, data from all aspects need to be accumulated and studied to measure the success rate of a CRO strategy. The main aim of CRO is to check the factors responsible for people taking action. By action, I mean buying something or providing contact details to name a couple.

A/B testing will only reveal which web page the users prefer but it does not mean you’ve done everything you could. Testing will only act as a guidance tool and lead you towards areas that require attention. Only when you utilize data from all aspects will you be able to know about your customers and their needs.

3- Conversion rate optimization is about following tried and tested practices

One of the most common myths surrounding conversion rate optimization is that tried and tested methods, for instance changing button color, will yield higher conversion rates. It could increase the conversion rate a little bit, but it will not give the dramatic spike in conversion rate you’re looking for. Let’s be realistic, you can’t have one common solution for all your problems.

Look for other areas that might require attention

Conversion Rate Optimization

Marketing environment is not a static one. It is a continuously evolving process. What worked yesterday does not work today. And there is absolutely no guarantee that what’s in vogue today will be tomorrow as well. Similar is the case with CRO implementation. This might scare you a bit, but the obstacles standing in the way of your conversion are more than you can count and each and every one of them has its own clarification. An effective conversion rate optimization strategy carefully examines and evaluates real-time data and formulates a strategy around it. There is a possibility that your CRO process may not even involve tried and tested practices.

4- Conversion rate optimization is a guessing game

This myth is a little surprising. In today’s marketing world, every move is analyzed and well thought over before being put to test. But even today many marketing agencies still go with the age-old method of guessing what the customer wants. Let me tell you upfront, conversion rate optimization is not based on guesses and hunches, it is about sitting down and devoting time to craft an effective strategy that circulates around your customer’s demands. It is about figuring out what exactly the customer wants and orienting policies around those wants.

In place of guesswork, CRO utilizes user feedback to determine consumer needs and pain points. Marketers today still believe that they are well aware of their consumer’s needs and that their buying behavior tends to stay more or less the same over time. But the fact of the matter is that user demands keep on evolving. Guesswork will not get the job done, one on one interaction and directly hitting pain points will.

HOW CAN MARKETING FUNNEL BENEFIT FROM CRO?

CRO makes you aware of customer’s wants and wishes so that you can pile up products and services for them. CRO gives you a clear picture of what your visitor’s behavior is like when he lands on your website.

Proper application of CRO can drive more traffic to your website. The more the traffic, the more the conversion rate.

Customer Value Optimization

An effective CRO strategy will give you the competitive edge you’re looking for and help you overtake your opponents in the fast lane.

Sales and Marketing Funnel evaluation

CRO will make you realize that there is always scope for improvement. No matter how good your site looks or how tremendous your conversion rate is, there is always something you can improve upon.

COMMON MYTHS SURROUNDING A/B TESTING

 A/B Tests You Can Use to Improve Conversions

 

1- Intuition is more reliable than A/B testing

Experience is a very valuable asset in any field, and marketing is no exception. Experience plays an important part in evaluating marketing trends, but it still does not guarantee spot-on results. Marketers are masters of their art. But what you need to understand is that even the most experienced marketing professionals have been wrong at times. Gut feeling and experience should not be the only criteria driving your decisions.  

A/B testing allows marketers to make decisions based on real-time data and increase conversion rates. What you should do is incorporate both marketers expertise and split testing into your conversion rate optimization campaign.

2- Multivariate testing (MVT) is more productive than A/B testing

A/B testing and multivariate testing are both brilliant techniques that use data to boost conversion. The myth is which one of the two is the more effective one. The answer is neither. Fact is that both are completely different techniques that have different working methodologies. Articles and posts which tell you that a/b testing is more effective than multivariate testing or vice versa, are not to be believed. Pitting one against the other is downright wrong.

Multivariate testing (MVT) v/s A/B testing

Multivariate testing has a wider ground to cover as it checks the impact of multiple factors, A/B testing checks one factor at a time. Split testing is a great method if you are looking for immediate results while on the other hand multivariate testing is useful in making changes to a web page and know how different aspects work together with each other. Mixing both techniques will only create confusion. Rather than thinking which is the better one, apply the right technique at the right place.

3- A/B testing is a sure shot way of increasing conversion rate

There is no denying the fact that split testing is a very powerful technique and it should be a part of your conversion rate optimization strategy. But it does not mean that it is a guaranteed way to increase conversion rate. Marketers today still have firm belief that A/B testing is an assured way of multiplying conversion. The thing to remember is that split testing is only a fragment of a bigger structure. It will only paint a picture of what works for your website and what does not. You can then decide on your plan of action and devise a strategy accordingly. If you want to boost conversion and improve overall performance, incorporate all important facets of your conversion rate optimization move.  

Test and learn process while doing A/B Testing

A/B testing is the first step on the ladder that leads to higher number of conversion. If any other important part of your website is broken, it won’t work. And if you fail to provide your audience with what they are looking for, like quality content and recommendations, your A/B testing will fall flat on the ground. If you’re looking to boost conversions, then your entire CRO plan needs to be top notch. It does not matter if you are an A/B testing expert or not, solely relying on IT will leave you disappointed.

4- Everything needs to be subjected to A/B testing

It would be wrong to say that A/B testing will not lead to an increase in conversion rate. But that, in no way, means testing anything and everything will produce the desired results. Many marketers still believe that if you are not testing every possible thing, they might miss out on a few details. Always remember A/B testing is about getting a response out of your customer. So applying a/b to everything will only prove to be a futile effort.

There is a different way to tackle different website problems. Instead of wasting time putting everything under the A/B testing scanner, analyze the data and come up with solutions accordingly. The audience does not take part in every feature of your website with the same mindset. So how can you expect to get results if you apply the same test everywhere? It just doesn’t seem right.

HOW CAN MARKETING FUNNEL BENEFIT FROM A/B TESTING?

A/B testing allows you to create better content through careful evaluation of both versions of pages you are testing.

If your website has low conversions per day, split testing is the way for you.

Not only does A/B testing allows you to make changes on the website landing page, it also tells you whether your landing page needs any improvement at all. Through the medium of split testing, you can find out whether your page is functioning according to your expectations or not.

Split testing is easy to use tool which makes its application easier. Just deciding which version is to be put to test and distributing traffic evenly among them is all you need to do.

WRAP UP

Conversion rate optimization and A/B testing both are incredibly valuable methods if used in the correct manner. Just remember CRO is a much more comprehensive method which has a broad scope while A/B testing is a part of CRO, an important part. Myths surrounding them can negatively impact your business in a number of ways. Knowing the truth is critical for magnifying your conversion rate. Along with this, you also need to focus on providing the quality product and the best possible customer experience. If you really want to successfully convert visitors into buyers and make them stay, I suggest you shake off these myths.

quote

Digital Marketing Strategies

Super Effective Digital Marketing Strategies For Startups

Digital marketing has already shaped the businesses a lot in 2017. It has become the necessity of every start-up today. Now a days all startups are adopting digital marketing strategies. A number of marketers believe that marketing has changed a lot in past two years than in the previous 50 years.

All the traditional modes of marketing got surpassed by new digital marketing strategies to benefit the businesses. In fact, businesses get a good recognition across the globe in a short period of time with such marketing strategies. That’s why most startups have already adopted digital marketing.

Digital marketing is actually a vast field. It involves a large number of marketing tools, techniques/strategies for the growth of businesses. But not all such techniques prove to be successful all the time. New technologies evolved with time and replaced the previous one. The same case is with digital marketing for startups where creativity and innovation bring new marketing tactics for marketers. It is the most effective method to boost the growth of your business.

However, as a start-up, it is always challenging for them to get established soon with limited funds. In this bootstrapping stage, these startups move to investors in order to market and grow their product or service. For this reason, digital marketing for start-ups has been evolved which help start-ups to get a good recognition over the web in a short time.

Digital marketing stats overview:

The digital marketing industry has already grown much in last two decades and keeps on growing these days which will further grow more in future. As per Statista, Approx $59.82 billion has been already spent on digital advertising by U.S. in 2015 and the spending is expected to reach $113.18 billion in 2020.

In this blog, we have listed out the top super effective digital marketing strategies for startups:-

SEO

Search Engine Optimization

SEO has become an important need for every business. It doesn’t matter how much good website you have designed for your business. Without its SEO, your website would never come in top searches. Neither you will get a good traffic and visitors to your corporate website. Therefore, it is a powerful digital marketing for a start-up which plays a device role.

Local SEO stats:

As per WordStream, 72% of consumers visit their stores within five miles if they do the local search. In fact, Google gets around 100 billion searches a month.

Organic search stats:

As per WordStream, 50% of search queries are longer as of four words. Moreover, the average Google first page result contains 1,890 words.

BENEFITS

– Increase traffic to your website

– Improves search engine ranking

– Builds trust

– Builds good reputation over the web

– Get user-friendly website

CONTENT MARKETING

Content Marketing

Content marketing has greatly influenced the influencer marketing. It has become a must for businesses these days. Google only pass the quality content. With your useful content, you can easily target your potential customers. This further helps in building a good trust with them and a long-term partnership too.

Blogging stats:

Content Marketing at a glance

As per Wordstream, 1 in 10 blogs are compounding which means organic search increases their traffic over time. 43% of people used to skim blog posts.

Podcasts stats:

As per Edison Research, Podcast listening grew 23% between 2015 and 2016. In fact, 64% of podcasts are listened to on a smartphone or tablet.

BENEFITS

– Increases visibility

– Builds credibility and authority

– Give brand recognition

– Long-term relationship with potential clients

– Support for SEO and SMO efforts

SOCIAL MEDIA MARKETING

Social Media Marketing

It is the most powerful marketing tool nowadays. Whatever new comes on the market or get launched, the information spread like water everywhere through social media. Almost everybody is connected to each other through it. In fact, it is a boon to businesses in 2017. To grab a good reputation in less time, start-ups deploy this methodology. Thus, it is the second most important digital marketing strategy for start-ups.

Facebook stats:

As per Statista, it has approximately 1.13 billion daily active users. 80% of people use Facebook for professional purposes.

LinkedIn stats:

As per VentureBeat stats, it has around 450 million members of which 25% of people actively visit professional social network each month.

Instagram stats:

As per Statista, it has 500 million monthly active users.

Snapchat stats:

As per Statista, it has 150 million daily active users.

BENEFITS

– More traffic and great exposure

– Bring loyal customers

– Long-term partnership with potential clients

– Increases in sales

– Generates more leads

– Improves search ranking

EMAIL MARKETING

Email Marketing

Email marketing is an effective method for marketers to maximize ROI. The best thing about email marketing is that you don’t have to invest to run an email campaign. It is the most flexible marketing channel as compared to other channels viz. direct mail, social media, and paid search. Email marketing involves various email tactics viz. Interactive emails, HTML5 video in email, automated emails, email encryption, omnichannel email experiences, big data personalization in emails to give you many business benefits.

Email Usage stats:

email marketing's ROI

As per Statista, there are around 1 billion active users worldwide on Gmail. 86% of consumers receive promotional emails from companies they do business with at least monthly and 15% of them receive it daily.

Email Copy stats:

As per Marketingprofs, About 47% of marketers optimize their email performance by using alternate subject lines. Only 4% of marketers use layered targeting and other 42% do not even send targeted email messages.

BENEFITS:

-Better user engagement

– Increases brand awareness

– Easily shareable

– Cost-effective approach

– Reduces time and efforts

– Real-Time Messaging

PPC(Google AdWords)

Google Adwords

First of all, it is a powerful method to bring visitors to your website by using search engine advertising. It is a paid method but definitely generate leads for your business. That’s why no start-up should ignore this pay per click marketing.

Note: PPC requires expertise to run a successful campaign as it costs to your business. In addition, PPC campaigns may exhaust the budget quickly.

STATS

As per WordStream stats, 64.6% of people used to click Google ads when they are looking to buy an item online. The average conversion rate in Google Adwords is 2.7% on the search network and it is 0.89% on the display network.Moreover, and also the average click-through rate is 1.91% for search and 0.35% is for display.

Hence the average cost-per-click (CPA) in Google AdWords is $2.32 on the search network and $0.58 on the display network.

BENEFITS

– Maximize ROI

– Quick output

– Get right customers with right ad

– Gives data and insights

– Sharpens the marketing strategies

 

Pay Per Click Process

 


 

Conclusion:

To start a business in this competitive business world can be challenging for many business owners and this competition becomes more tough when a large number of start-ups are already present. However, with a right selection of digital marketing strategies for start-ups, you can win the battle of fierce competition.

Finally, PPC, Email marketing, SEO, SMM etc. are some of the top digital marketing strategies which would surely help in generating a good revenue for your business.

disruptive digital marketing trends

Disruptive Digital Marketing Trends for your Business

The digital marketing world is full of innovations and creativity where each day something new comes. It can never stand still as new trends emerge and new brands evolve in order to get a good recognition across the globe. But it has to face many things whenever a new brand tries to establish fully in a digitized world.

In fact, Digital marketing for SMB holds risk facing disruptions in this competitive arena. This all happens due to the presence of various false digital marketing trends affecting businesses badly.

Digital marketing for SMB is a great platform which provides endless opportunities to SMBs for reaching out their potential clients via genuine activities like marketing campaigns, segmented messages and also very well understand its target market to get a good business growth. But the game of marketing is same for each business whether it is small or big. Consumers in the world of digital marketing act as savvier and wearier of marketing tactics.

Moreover, a number of marketing tools have come up viz. analytics, automation which are challenging businesses. But this actually offers them a competitive advantage and make them able to stand and survive in this game for the long haul. In this blog, we will discuss those digital marketing trends which are disrupting your businesses.

List of trends which will disrupt businesses:

  1. A) Black Hat SEO

Digital Marketing- Black Hat SEO V/S White Hat SEO

SEO is meant to make your website user-friendly which Google can crawl easily and give a good rank to it. But there are people mainly spammers who are misusing concepts of SEO to bring more traffic by breaking the defined rules of Google.This is known as Black Hat SEO which has become a dark side of current digital marketing trends.

Spam comments: Spam commenting on your professional blogs harms the quality of your blogs. Your blog will get neglected and thus affects the overall performance of your corporate website.

Duplicate content: Copy-paste content across different domains is considered as the worst black hat SEO content. It results in a poor user experience which may penalize your website in future. Article spinning also affects the quality of content. Search engines only prefer original and quality content.

  1. B) Negative effects of social media

Digital Marketing- Users on different social media platforms

Social media has greatly influenced the current marketing scenario. Companies are running their businesses successfully and earning well with it. But if your planning is not strategic, then the impact of social media on business could be worse which further can harm your reputation too.

Shared stuff: On this platform, when a piece of content gets posted then multiple users interact with it. They do comments, share and like the posts. In this way, it increases the user engagement and helps in shaping your social media marketing activities.

But this can also turn into a negative concept if it goes against your marketing campaigns or ads due to negative responses from people. That’s why social media monitoring is always advised to keep your business on track.

ROI: To remain active for a long on almost all the social media platforms would ultimately beneficial for your business. It measures the ROI from all its campaigns. It is a complex process because you will not get exact numbers for how much worth the social media marketing activities is bringing to your company.

Bad reviews: A small mistake on social media is hard to rectify because it’s a big platform where a small information spreads like water among people. Today we can find every large or small business on social media platforms where customers can give feedback or review them. A negative customer review will ultimately claim their reputation and business badly.

C) The false side of Online Marketing

Digital Marketing [infographic]

Online marketing is running businesses successfully nowadays.For this, you need to invest a lot to get a good reputation over the web. However, it has various disadvantages which are disrupting businesses today.

– The Internet is full of information and it makes it cozy to differentiate between crap and quality at some point. In fact, craps are always targeted to new SMBs or start-ups.

– It is competitive marketing field.

– It is not free. Online marketing involves a couple of things such as maintenance of website, software/ hardware cost, online distribution cost etc. 

What next is coming to disrupt businesses:

 

Search engine marketing, social media outreach etc. are no longer current trends now. These are common things for every business now. You should look at the following elements which can affect digital marketing for SMB in the coming years.

1) Expert global marketing

Single country marketing is not enough as more and more businesses want to get a good recognition globally. Business owners should tailor their marketing strategies, website’s landing pages and call to actions across the globe. This actually requires expertise or you can consult with reliable professional services.

2) Advanced automation

Big brands use sophisticated and advanced techniques to succeed in the market. Marketing automation has become a necessity for them to manage customer engagement. From small to larger sized businesses, all are developing sustained and complex user engagement with marketing automation.

3) Content marketing

Crowdsourced content is winning the whole marketing game. Crowdsourced content refers to customer generated content which would definitely bring various business benefits if used organically especially with social media. Digital marketing experts also believe that it is the quality content which grabs more respect and attention.

Moreover, it is a key to successful influencer marketing. A large number of businesses are ready to invest high for those bloggers who have the capability to get their bf5cognized globally.

4) Data analytics:

It is the most important marketing tool for every business. Campaigns make a great impact by focusing on the customer analytics and real-time data. With the help of analytics, businesses can better understand their potential customers and manage their marketing campaign in a specific manner too. It makes businesses more responsive to their approach and offers messaging optimization.

Conclusion:

As far we have seen both good and bad impacts of digital marketing trends which can disrupt businesses in the coming years. The spectra of worst digital marketing trends can cause a great harm to a business website. However, you don’t need to worry about such issues as there are many digital agencies already present to give your relief.

Inbound sales funnel - Marketing Funnel

INBOUND SALES

Marketing activities have witnessed a seismic shift in the last decade or so. Ever since the internet came along, marketing activities and strategies have seen a dramatic change. It is no longer just about cold calling and  trade shows. Old school, tried and tested methods are fastly becoming a thing of the past. Same is the case with sales. The winds of change are pretty evident in the sales category as well. The transition from outbound to inbound sales is a testimony to that change. Today sales are more individual-oriented rather than focusing on the entire market and randomly picking up targets. In this article we will be talking about what is inbound sales and why has it become so relevant.

 

WHAT IS INBOUND SALES?

Inbound sales is the process of giving precedence to a buyer’s needs over the seller’s. It is the process of looking at a buyer’s needs, points of pain and to figure out what is troubling him and provide solutions accordingly. Inbound sales has transformed the art of selling to meet the buyer’s purchase journey. So what is the need of a new sales technique? As we move forward into the era of digitization, traditional methods of selling seem to be ineffective. With time there has been a shift in the power balance from the seller to the buyer. The ball is now in the buyer’s court. The buyer is very well aware of how your business machinery works. Before coming to you he has stockpiled all the information he needs. Keeping this in mind, your organization needs to construct their whole sales strategy according to the needs and demands of the buyer. The aim is to get the prospect to buy and not to sell.

The first thing to take note of is the change in the buying habits of today’s buyer. Given the bounty of easily accessible information on the internet, you should realize that he has more information than you think he does at all times. One click and the potential buyer has all the information he needs. Accordingly, there has been a change in the buying habits as well. He no longer relies on random calls and emails. To make sure your sales efforts and the way the buyer makes a purchase these days are on the same level, you need a different approach to sales. The answer you are looking for is inbound sales.

But before actually making a sale, you need to know who you are making a sale to. In other words, you need to figure out if the prospect at the other end is actually a buyer or just an internet researcher. You are putting a significant effort in crafting a comprehensive and personalized sales strategy. So you need to make sure the lead is strong. Make sure you converse with prospects who are genuinely interested in making a purchase. As it is you will be spending a lot of time and energy in assisting the prospective buyer throughout the sales process, so don’t dawdle over random leads. And if even if you want to consider building up on them and trying to convert them into a strong lead, save that for later.

 

EDUCATION AND GUIDANCE IS KEY

Once the right buyer has been identified, you need to connect with them using the right approach. Today’s buyer does not want you to take control of the process. What you can do instead is to assist him in his buying journey through proper guidance and education. Take the time to answer his questions. Inbound sales provides you the opportunity to foster a healthy relationship with the prospect. Formulate your sales strategy in such a way that gets him to admire and trust you. The sooner you make him feel at home, the better your sales conversion rate will be.

Education is one of the key components of inbound sales. Aid the leads in making an informed decision. Provide the content that is in line with the buyer’s needs and engages him. Along with education, you would also need to navigate him through the entire sales process. The buyer wants to feel that he is heading in the right direction and is going to make the right decision towards the end of the buying journey.

 

INBOUND AND OUTBOUND

The fundamental difference between inbound sales and outbound sales is inbound focuses on the needs of the buyer while outbound focuses on the organization’s needs. Inbound sales strategies are buyer oriented as opposed to outbound sales strategies which are seller oriented. In inbound sales, the initiative is taken by the buyer to make the first move. Outbound sales is the exact opposite where sellers seek out potential buyers from among strangers and try to convince them into making a purchase. Inbound lets the buyer come to you while in outbound you reach out to the prospective buyer. Outbound is simply about making a sale while Inbound sales is focused on meeting the requirements of the buyer.

Inbound sales encourages relationships. Right from the outset, it focuses on the consumer. For an effective inbound sales program, you need to change the mindset of your sales team and provide them with the concerned leads and the set of tools required to handle those leads. Inbound is about focusing on individual needs and giving the right advice thereby facilitating the sales process. Provide the buyer with what he needs according to his terms and conditions. Assist him in his buying journey with the help of a step by step guide and also make him feel good about the entire process. If you are successful in carrying out a formidable inbound sales program, you can expect your sales to thrive.

Demand Generation relative to Targeted Marketing

Look up any search engine available on the internet and you will come across the textbook definition of demand generation,which is to manufacture consciousness and awaken curiosity in the consumers with the help of targeted marketing campaigns.

The expression demand generation is routinely used in Business to Business (B2B), Business to government (B2G) and Account-based marketing (ABM) schemes. Demand generation is all about what a company needs to do to gain recognition in order to escalate business. For that to happen a company needs to send out a cogent message which will not only engage the audience but also strike a note of camaraderie with them.

First and foremost a company must have a well-oiled plan in place. A company needs to contrive an extensive, far reaching strategy if it wants the desired results. The right strategy will allow a company to burgeon and expand profits. The marketers need to use multiple mediums in a program aimed at demand generation so they can reach out to the concerned customers.              

But in today’s marketing scene just going out there all guns blazing will not do the trick. Trying every possible measure will only seem like a futile exercise. With this approach a company can only wish for a conducive outcome. Run back a few years and this strategy would’ve worked. But the continuously evolving market world of today calls for a much more precise plot. To come up with a pinpoint plan of action,the sales and the marketing departments of a company need to put their shoulders to the wheel and work in tandem. Zeroing in demand generation efforts exclusively on senior level is a thing of the past.

Demand generation requires the data to be immaculate, which is the one aspect that has remained a constant in the ever changing digital marketing scene.

Demand Generation And Lead Generation.

Many a times demand generation is thought to be the same as lead generation. Whether demand generation is the same as lead generation often poses a conundrum. But demand generation and lead generation are two distinct channels with distinct goals. To be precise, demand generation forms insight while on the other hand lead generation is a data amassing apparatus.

Demand Generation And Inbound Marketing.

Demand generation is not inbound marketing either. It is but a blend of both inbound and outbound marketing, incorporating all brand cognizance and advertising activities. The fundamental core of demand generation is to drive interest in a product or service and make consumers realize its advantages. In no way does it include making a sale. Demand generation plans should be designed in such a way so as to detect and cultivate pivotal candidates over long term.

In simple words,demand generation basically means to generate demand. A strong,embellished storyline with a clear cut message is imperative and will do wonders towards creating successful demand generation. Not only will it foster healthy relationship with the already existing clients but also open up endless avenues in the marketing world for exploration. One breakthrough is all that’s needed to change everything.

 

Answers to your next marketing agency

Partnering up with a marketing agency has been a tricky job, here are Answers you need to know before you hire your next digital marketing agency

In today’s tech-fueled the world many majorities of businesses these days are allocating budget towards digital marketing and it is for a good reason. Moreover, digital marketing allows businesses to choose their targets and revenues for all sizes of their business.

In addition, it allows them to target their set of audiences, track important KPI’s and prove their return on investment(ROI). Regardless of whether that particular business is large or small the investment in digital marketing is a great deal.

If the businesses are looking to outsource their work than here the 5 questions to answer before you hire your next digital marketing agencies for growing your digital marketing business.

Here the mentioned below 5 questions to answer before hiring your next digital marketing agencies:

  1. What KPIs Will You Measure?

KPIs is known as Key Performance Indicator are measurable elements of any digital marketing campaign. Moreover, it allows businesses to see how their marketing strategy is working and what all changes do they need to make for making their marketing strategy work. Many reputed digital marketing companies are aware of what to measure based on the needs and requirements of the businesses. Therefore, here are the top 5 KPIs businesses should be measuring:

  • Traffic: The number of people visiting your website daily.
  • Sources of Traffic: Sources from where the web traffic is being generated.
  • Lead Conversions: The people who are visiting your website and then becomes a lead.
  • Cost Per Lead: The amount of money costing to a company for acquiring a new lead generated from each marketing source.
  • Revenue Per Lead: The money businesses make from each lead they will generate.

2. Since How Long You Have been in the Market?

The technology with the use of computer has given the ability to anyone to start their new business and therefore new digital marketing companies are coming up these days.

Moreover, it is vital for their business and businesses should find out whether they are experienced enough to market your business or not.

The younger digital marketing companies are likely to make mistakes and cannot handle your digital marketing strategies. But, these risks can prove to be worth if their prices match your budget.

Therefore, before hiring any digital marketing agency for your business make sure that they are well experienced enough to handle it and check their previous work as well. In addition, the key is to look at the investment in your company rather than money or revenue.

Inbics — Digital Marketing Agency — Questions to ​Answer Before ​you Hire Your Next Digital Marketing Agencies
Inbics — Digital Marketing Agency — Questions to Answer Before you Hire Your Next Digital Marketing Agencies

3. Who Would Handle our Accounts?

Many digital marketing companies give their abilities to bring more customers to your business but it does not work in actual. Moreover, these digital marketing strategies bring in new clients and outsource all the work in other countries in abroad.

There some things which are outsourced can be an advantage to save time and money for both the client and their digital marketing company, outsourcing so much can lead to negative effects on the marketing campaign of any business because the main focus for any business must be of cost over quality.

4. How will you Report the Results?

Measuring of results is an important factor for any digital marketing company. Moreover, the digital aspect of a digital marketing makes it simple to track results of any company. Plus, many digital marketing companies report how they track reports and how businesses can expect to receive in terms of the report.

Big businesses are recommended to give a monthly report to track KPIs, overall growth and milestones.

For smaller businesses, the communication with digital marketing company and client on how the current campaign is running might be more feasible.

5. What Results can we Expect in Next Six Months?

This question is difficult to answer. The reality is that it is difficult to estimate the results with a new customer. This is because it takes the time to understand any new industry, its competitive landscape, and test which works. Moreover, many companies can respond by promising you the world and guaranteeing their results. But, you have to make sure that you should not try to sell the snake oil. Companies which honestly say that they are not going to guarantee results are more likely to succeed through every step of the relationship with the businesses.

In addition, to telling you the truth and communicate the positive negative results helps in executing a good digital marketing strategy.

Conclusion

These were the above-mentioned questions any businesses should ask before they hire any digital marketing agencies. Therefore, it is very important for businesses to look at the feedbacks and previous history work of any digital marketing agencies before they hire them to work for their businesses. So, keep asking these questions before you get a good and reputed digital marketing company for your business.

Algorithm upgrade from Google

 

New,  Google ranking update ‘Fred’ is yet to shake the SEO world, with analysis base for online marketing

On the March 7th and 8th, 2017 Google made a big change which was enough for many website owners and digital marketing companies to note some of the minimal changes in web traffic and page rankings. However, it is being believed that with the new algorithm update, which is simply called as “Fred”, is targeted mainly on websites which are having low-quality content and backlinks. Moreover, considering that these two factors occur simultaneously and websites which have hired SEO companies to quickly create low quality contents and backlinks.

On the other hand, Google recently confirmed the update related to Fred’s algorithm, but they did not provide much information about it. The only hint they gave to the website owners was that Fred targeted websites which did not match the webmasters’ guidelines. In addition, based on our recent research at StatCounter, we have found out that websites that are having low-quality content and provides artificial backlinks, which are meant to earn revenue have been the most affected by this update.

In this blog, we will talk about latest Google algorithm update Fred in brief.

What is Google Fred?

Google Fred is a recent algorithm update that points to black hat tactics tied to aggressive monetization. This includes an overload of ads, low-value content and few added benefits for the user. This does not mean that all sites affected by the Google Fred update are fictitious sites created for ad revenue, but many affected websites were content or blog websites which are having a lot of ads and seem to be created for the purpose of generating income on solving users problem.

Inbics — DIgital Marketing Agency/Company — All About Latest Google Algorithm Update-Fred
Inbics — DIgital Marketing Agency/Company — All About Latest Google Algorithm Update-Fred

Inbics — DIgital Marketing Agency/Company — All About Latest Google Algorithm Update-Fred

A website punished by Google Fred. The ads which are highlighted in yellow and are the highlighting this page. The content is unclear and thin for a purpose.

What all websites are Affected by Google Fred Update?

The following mentioned below websites are affected by Google Fred update:

  • A website having a vast presence of ads.
  • Content or blog in all sorts of topics created for page ranking purpose.
  • Content which has ads or provides links spread throughout and the quality of content a sway to below the industry standards.
  • Deceptive Ads
  • Thin and less word count content
  • UX/UI barriers
  • Mobile issues
  • Aggressively monetized
  • Aggressive affiliate setups

How to Recover Websites from Google Fred Update?

The recent Google Fred algorithm was designed to focus on limiting black-hat SEO tactics for aggressively monetizing. Therefore, one of the biggest fixes to scale down your ads and create good quality content.

For a complete recovery of your website and for making it completely work fine with Google Fred, we recommend:

  • Reduce the number of ads on your website
  • Review all the Google Search Quality Guidelines (QRG) and follow the all directions closely if possible.
  • Review the placement of ads on your website. Are they contributing to bad user experience?
  • Review the user experience of your website and run a program periodically. Keep betting on your content created by you.
  • Review content to make sure it serves a purpose to your user and that purpose should be described using metadata and tags

The first thing you should do is manually browse through your website. Then check whether It is easy to use or not. Do the ads greet you where you are looking to explore? Is your content scraped or extremely less in the word count? Think about your website users. If it is not something you would like to see on other websites, you need to remove it from your website as soon as possible. For generating more traffic on your website.

Best SEO Tactics for Google Fred Update?

If you are looking for Google Fred’s upgrade SEO tactics, we recommend that you should first check the Google Quality Score Guidelines and make sure that each part of your website content meets best-adopted practices. These are the factors mentioned below that Google considers very important when it comes to quality:

  • Clear indication of who is owner of the website
  • Clear indication of what the web page is about
  • A well-maintained and up-to-date web page, that it is error free, loaded quickly and has less technical flaws.
  • Excellent website reputed content which requires at least one of the following. Time, experience, effort, and talent or ability to write the user-friendly content.

Wrapping Up

It is not the very first algorithm update that Google has implemented for promoting great quality content, and most probably it will not be the final one. Moreover, the best method to avoid or to recover from a Google Fred penalty is to completely concentrate on creating great quality, in-depth and authoritative content on your website. In addition, if your website has contains a lot of old content you want to go back through and optimize those pages so that it can meet the quality standards.

Here is a link to Google’s latest quality guide: https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf

In addition, since Google said that these targeted website updates were not following the webmaster rules and guidelines, you might want to review it to make sure that you are not accidentally making a practice of any black hat or outdated SEO techniques. For the rest of the year, you should completely focus on the creation of great quality content for your website instead of generating large amounts of cheap and low quality written content.

Inbound marketing builds a funnel for SMBs

Disruptive Inbound marketing tactics for SMB companies, used by Digital marketing agencies

These days the inbound marketing solutions are proving to be a lead generating channel for many SMB companies. According to the recent statistics, the inbound leads on an average costs less than 61 percent when compared with the outbound lead generation.

In addition, 4 out of 5 inbound marketing channels costs very less when we compare it with the outbound lead generation. The success of any inbound marketing totally depends on the skill which is being executed in your program.

The very first thing before performing the inbound marketing process is by attracting visitors to your website. In order, to accomplish this start writing and posting blogs about the keyword phrases you are going to target.

After that, you will promote those blogs and articles on the social media platforms. The more the business blogs it will generate more traffic on that particular website.

The very known SMB inbound marketing provider HubSpot has found out that companies which blog 15 or more than 15 times in one month get 5 times the web traffic than the companies who don’t blog.

It takes times for any business to generate the amazing results from their selected inbound marketing efforts. The results will show after 3 or 6 months but the real web traffic of the business website will be seen after 9 to 12 months of consistent inbound marketing efforts.

Moreover, 79 percent of the companies who have blog reports the positive return on investment for their inbound marketing.

In addition, the business requires a good expertise SEO in order to generate the ranking of your website. So, that the traffic can be generated on the website.

In this blog, we will discuss on How Inbound Marketing creates an unbeatable customer rate and why it’s important for SMB companies.

Practices for High Inbound Marketing Lead Conversion Rates

The best practices for high inbound marketing lead conversion rates are as follows:

1. Creation of Good Content for your Target Person

A targeted person is the one who buys the product and services. When defining the target person the business will first identify the job titles, factors related to demographic and attributes of the typical buyer.

Therefore, by the creation of a good content, the business will target the buyer persona and it will attract the website traffic for the higher profitability of their business.

2. Creating Effective Calls-to-Action

A call-to-action is like an image or text which prompts the visitor to take the action like downloading an ebook. The more effective call-to-action makes it clear for the visitor that what is the offer and whether it includes actions like getting or download.

3. Creation of Effective Landing Pages

Landing pages are the web pages which the visitors fill in order to receive your content offer. This the thing where the lead conversion processes take place. Moreover, landing pages keeps the promise made in call-to-action.

4. Consistently Build Value Proposition in all Elements for Your Lead Generation Process

Having a unique value proposition answers the question from the user that why I should buy this product and services instead of other available services. Each element of the business lead generation process gives the website visitors the reason to take them to the next step.

The lead conversion process is considered as one of the two conversion processes in inbound marketing method.

How is Inbound Marketing Effective for Business?

The inbound marketing is effective for the business in following ways:

1. Inbound Marketing is more Cost Effective than Outbound Marketing

Yes, the inbound marketing is very cost effective when we compare it with the outbound marketing. Moreover, the content marketing is the branch of inbound marketing which generates web traffic and leads conversion process using original content creation.

2. Generates More Leads than Traditional Marketing

According to the figures released by HubSpot, it was reported that inbound marketing generates 54 percent more leads when we compare to the other traditional marketing methods. Moreover, creating the sales funnel with the specified content will help in the communication with the leads.

3. Inbound Marketing can be Measured and is Based on Hard Data

Like outbound marketing which deals with more creativity and intuition. The inbound marketing is all about hard data it has collected.

Data is collected in inbound marketing using tools like Google Analytics and marketing tools like HubSpot. Is considered as important tools for businesses to formulate inbound marketing strategies

In addition, the data collected web traffic, leads and customers are then used to measure the completion of goals and changes to the strategy to be made by the business.

Inbics | Inbound marketing trends of SMB companies | Trends of Digital marketing agencies
Inbics | Inbound marketing trends of SMB companies | Trends of Digital marketing agencies

4. Brings Value to the Target Customers

Once the sales funnel is created by the business. The next thing is to create to create the inbound marketing strategy to find out who the target customers are.

Moreover, the person who blogs more earn up to 5 times more than others.

5. Automate Inbound Marketing

Marketing automation, it reduces the tasks to be performed manually and also get things done which you would not have done it before. automation is essential for inbound marketing. With the use of marketing

In order to execute the great inbound marketing strategy, it requires the business to hire an inbound marketing agency.

Conversion of Leads to Customers

The methods for conversion of leads to customers as follows:

1. Integration of Sales to Inbound Marketing from the Start

In the initial stages involve the sales team in your inbound marketing process and keep them involved whenever moving forward. For instance, seek the sales data whenever you are looking for the target person.

2. Use the Leading Score for Identifying Sales-Qualified Leads

With the help of leading scores, the business can assign the points to the leads based on the action they are about to take. Once, the lead score reaches the predetermined level than the lead is passed to the sales team.

3. Inform Sales team about Leads Interaction with your Marketing Process

This is very helpful to the sales when they know what ebook the lead has downloaded and what web pages they will open or which social media platform they will use for the interaction.

4. Sales Follow Through Qualified Sales Lead

Once the sales leads are gathered the next step is to contact the qualified sales lead only. Even if they are not ready for the sales they should communicate back to the marketing. It will help the marketing team to pass better and great leads to the sales team.

Conclusion

The inbound advertising and its funnels exist in all shapes and sizes and it varies from industry to industry. But at the core, the inbound marketing shows how a customer moves towards the purchase decision. When the customer reaches the final funnel of the inbound marketing it does not mean the end of it.

The good inbound advertising is way beyond the sales funnel for delivering on customer promises and delighting them with attractive offers for generating more leads through inbound marketing. In addition, more SMB companies these days are preferring the inbound marketing and methods to generate the leads and customers. Moreover, because of the internet these days people no longer rely on the traditional marketing methods to generate the leads and customers.


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