Super Effective Digital Marketing Strategies For Startups
Digital marketing has already shaped the businesses a lot in 2017. It has become the necessity of every start-up today. Now a days all startups are adopting digital marketing strategies. A number of marketers believe that marketing has changed a lot in past two years than in the previous 50 years.
All the traditional modes of marketing got surpassed by new digital marketing strategies to benefit the businesses. In fact, businesses get a good recognition across the globe in a short period of time with such marketing strategies. That’s why most start–ups have already adopted digital marketing.
Digital marketing is actually a vast field. It involves a large number of marketing tools, techniques/strategies for the growth of businesses. But not all such techniques prove to be successful all the time. New technologies evolved with time and replaced the previous one. The same case is with digital marketing for start–ups where creativity and innovation bring new marketing tactics for marketers. It is the most effective method to boost the growth of your business.
However, as a start-up, it is always challenging for them to get established soon with limited funds. In this bootstrapping stage, these start–ups move to investors in order to market and grow their product or service. For this reason, digital marketing for start-ups has been evolved which help start-ups to get a good recognition over the web in a short time.
Digital marketing stats overview:
The digital marketing industry has already grown much in last two decades and keeps on growing these days which will further grow more in future. As per Statista, Approx $59.82 billion has been already spent on digital advertising by U.S. in 2015 and the spending is expected to reach $113.18 billion in 2020.
In this blog, we have listed out the top super effective digital marketing strategies for startups:-
SEO has become an important need for every business. It doesn’t matter how much good website you have designed for your business. Without its SEO, your website would never come in top searches. Neither you will get a good traffic and visitors to your corporate website. Therefore, it is a powerful digital marketing for a start-up which plays a device role.
Local SEO stats:
As per WordStream, 72% of consumers visit their stores within five miles if they do the local search. In fact, Google gets around 100 billion searches a month.
Organic search stats:
As per WordStream, 50% of search queries are longer as of four words. Moreover, the average Google first page result contains 1,890 words.
– Increase traffic to your website
– Improves search engine ranking
– Builds trust
– Builds good reputation over the web
– Get user-friendly website
Content marketing has greatly influenced the influencer marketing. It has become a must for businesses these days. Google only pass the quality content. With your useful content, you can easily target your potential customers. This further helps in building a good trust with them and a long-term partnership too.
As per Wordstream, 1 in 10 blogs are compounding which means organic search increases their traffic over time. 43% of people used to skim blog posts.
As per Edison Research, Podcast listening grew 23% between 2015 and 2016. In fact, 64% of podcasts are listened to on a smartphone or tablet.
– Increases visibility
– Builds credibility and authority
– Give brand recognition
– Long-term relationship with potential clients
– Support for SEO and SMO efforts
SOCIAL MEDIA MARKETING
It is the most powerful marketing tool nowadays. Whatever new comes on the market or get launched, the information spread like water everywhere through social media. Almost everybody is connected to each other through it. In fact, it is a boon to businesses in 2017. To grab a good reputation in less time, start-ups deploy this methodology. Thus, it is the second most important digital marketing strategy for start-ups.
As per Statista, it has approximately 1.13 billion daily active users. 80% of people use Facebook for professional purposes.
As per VentureBeat stats, it has around 450 million members of which 25% of people actively visit professional social network each month.
As per Statista, it has 500 million monthly active users.
As per Statista, it has 150 million daily active users.
– More traffic and great exposure
– Bring loyal customers
– Long-term partnership with potential clients
– Increases in sales
– Generates more leads
– Improves search ranking
Email marketing is an effective method for marketers to maximize ROI. The best thing about email marketing is that you don’t have to invest to run an email campaign. It is the most flexible marketing channel as compared to other channels viz. direct mail, social media, and paid search. Email marketing involves various email tactics viz. Interactive emails, HTML5 video in email, automated emails, email encryption, omnichannel email experiences, big data personalization in emails to give you many business benefits.
Email Usage stats:
As per Statista, there are around 1 billion active users worldwide on Gmail. 86% of consumers receive promotional emails from companies they do business with at least monthly and 15% of them receive it daily.
Email Copy stats:
As per Marketingprofs, About 47% of marketers optimize their email performance by using alternate subject lines. Only 4% of marketers use layered targeting and other 42% do not even send targeted email messages.
-Better user engagement
– Increases brand awareness
– Easily shareable
– Cost-effective approach
– Reduces time and efforts
– Real-Time Messaging
First of all, it is a powerful method to bring visitors to your website by using search engine advertising. It is a paid method but definitely generate leads for your business. That’s why no start-up should ignore this pay per click marketing.
Note: PPC requires expertise to run a successful campaign as it costs to your business. In addition, PPC campaigns may exhaust the budget quickly.
As per WordStream stats, 64.6% of people used to click Google ads when they are looking to buy an item online. The average conversion rate in Google Adwords is 2.7% on the search network and it is 0.89% on the display network.Moreover, and also the average click-through rate is 1.91% for search and 0.35% is for display.
Hence the average cost-per-click (CPA) in Google AdWords is $2.32 on the search network and $0.58 on the display network.
– Maximize ROI
– Quick output
– Get right customers with right ad
– Gives data and insights
– Sharpens the marketing strategies
To start a business in this competitive business world can be challenging for many business owners and this competition becomes more tough when a large number of start-ups are already present. However, with a right selection of digital marketing strategies for start-ups, you can win the battle of fierce competition.
Finally, PPC, Email marketing, SEO, SMM etc. are some of the top digital marketing strategies which would surely help in generating a good revenue for your business.